We manage your online presence with intentionality.
In today’s world, brands are constantly competing to stay relevant; to remain at the top of their industries — and social media is how they do it. Having a strong social media presence will give your business a solid foundation to navigate the ever-changing marketing landscape, and will allow you to stay connected to your customers at all times. We’ll create content catered to your brand’s needs, manage the platforms where your brand lives, and we will move your audience to act.
Key Benefits
Presence
Stay in front of your audience 24/7. Social media allows your business to remain relevant in the changing world, and to keep your followers engaged with the brand throughout the day, the week, the month, the year.
Increased Brand Awareness
Social media gives your brand the pathway to spread like never before. We create intentional campaigns that will touch your audience, entice them to share, and allow potential customers to know your brand on a whole new level.
Direct Communication
You won’t just be another company to your audience. You’ll be an approachable resource that provides customers with firsthand guidance, essential business information, and a direct route to improving their lives.
The Deksia Approach
At Deksia, we don’t just schedule our posts then walk away.
We create the content. Our experts will craft a campaign, write original copy, design unique photo/video assets, and follow a posting schedule so you don’t have to.
We monitor your pages. We respond to messages, comments, and reviews to ensure that your audience is receiving the best version of your brand at all times.
We track our success. Our metrics don’t just tell us how your pages are performing, but how we can continue to improve.
We listen and we learn. We continue to tweak our campaigns to optimize your brand’s efforts across social media platforms.
What metrics do we look at?
Engagements
These are your standard metrics. How many followers do you have? How many people liked your post, or left a comment? These numbers will give us a baseline understanding of where your page is at, how much it’s grown, and how your audience interacts with the content.
Traffic
Where are people finding your content? Are they going directly to your page, are they seeing a shared post from a friend, or did they hear about you from a recent news article? These metrics will allow us to see where your audience is coming from, which will inform how we implement your campaigns moving forward.
Audience Perception
What is it that customers like about your brand? What don’t they like? Audience perception metrics will inform the content that we create for you, and will allow us to continuously improve our marketing efforts, tailored to the people you want to reach.
Conversions
What is it that actually compels your audience to click, or purchase, or receive future content? Conversion metrics will give us the info we need to create an impactful marketing message that compels your audience to take action.
Let’s Make it Happen.
Stay in front of your audience. Stay relevant. Contact us for a consultation.