We Craft Videos and Capture Stills that Captivate Your Customers
Today, with the emergence of sophisticated digital marketing platforms like Facebook, YouTube, and Instagram, your customers’ appetite for video and other visual media is insatiable. Distribution is cheap. Engagement is up. We’re living through the Golden Age for video marketing and photography.
We’ve invested in top talent to ensure our clients’ have video and photo assets that do their stories justice. Join the photo/video revolution today.
Photo & Video Ads
Adapting content for multiple platforms.
One of the most important things to understand about photo and video content is how it can be edited for a range of different uses. Using these assets properly in your paid campaigns can help increase engagement.
Social Media Content
Gaining brand awareness through organic content.
Having a library of organic content is key to building strong brand awareness. It allows for your brand to introduce your team, products, or services and more casually engage with your audience.
Long Form Videos for Your Website
Telling the deeper brand story.
Having longer-form video content for your website is important for customers who want to have a deeper dive into your business and what you stand for. This type of content is great for a potential customer who’s seen shorter videos and wants to learn more.
Today, Photo & Video Are Both More Precious and Plentiful
For most of the history of marketing, video and photography were rarified specialties. Television campaigns that cost $1 million or more to shoot and edit. Still images at $10,000 – $50,000 per day. Shoots were difficult, time-consuming, and few and far between.
In recent years, some agencies have augmented specialist subcontractors with internal staff. Digital media requires a lot of images. These agencies obliged, with results of questionable quality.
Today, however, the game has changed. The problem is that neither the old, cumbersome big-budget approach nor the lightweight, questionable-quality approaches fit the needs of most clients.
Traditional, specialist subcontractors are slow, cumbersome, and expensive. While the best still produces excellent work, the extra overhead, expense, and friction are too slow for today’s fast-paced advertising landscape. Plus, their artistic independence often results in work that advances their vision, not your strategy.
Most agency’s staff photographers and videographers don’t measure up. It’s no longer enough to just have a video; it has to be really good. It’s no longer enough to have your own photography; it has to look good to audiences accustomed to the very best.
Delivering on the promise of video and photography for your marketing requires a fluid collaborative approach. You need both top talent and the kind of cooperation that only develops on a well-developed team to take maximum advantage of the marketing opportunities that now exist for you in photo and video production.
The Deksia Approach
Video & Photography that Is Good, Fast, and Efficient.
At Deksia, we believe that photography and video are essential media for marketing success today. And not just because today’s digital media needs photo and video assets, but also because photo and video assets have insights that strengthen the rest of your marketing, too.
That’s why we’ve committed significant resources toward recruiting and retaining top-quality video and photography talent. From initial concepts to marketing planning, narrative development, and the execution of photo and video projects, our internal photo and video department enhances everything we do for our clients.
PHASES OF VIDEO PRODUCTION
Creating a clear project roadmap for producing successful content.
Discovery
Successful photo and video projects begin with setting clear goals and expectations. Our team meets with you to walk through project details around where the content will live and who it needs to engage with. Having this clearly laid out before beginning the planning phase is key to the success of the project.
Pre-Production
Once we’ve laid out the goals for a project it moves into the planning phase, during this part of a project our team works in collaboration with you to figure out the logistics around the shoot. This can look dramatically different depending on the project type but usually involves acquiring the necessary locations and people needed to produce the content needed. In this phase of the project, we dig into creating a clear project direction and detail out the key images before heading into production.
Production
After laying out a strategy for the project in pre-production, which includes securing all of our locations and talent. We begin the production phase of the project, where we make images that are aimed to reach the goals of your brand. To make a good video, we pay attention to how subjects are lit, how they move within the frame, and how they sound through interviews.
Post Production
This is the phase of the project where all ideas become more tangible, content begins to take shape. After we’ve captured the ingredients were able to edit content together to be used in a range of different ways. From website videos to Facebook ads, the options are unlimited after the right content is made.
Distribution
Our team believes the placement of your content is just as important as the attention to creating it. After the content has been created our team works with you to place it and measure its effectiveness to make sure the project goals are being hit.
The Result?Video and Photography Turbocharge Your Marketing
Grow Your Audience
Compelling custom photography grabs attention. Stop your ideal customers from scrolling past your ads and make your brand come alive on your website, in your ads, and in your brochures and other print collateral.
Turn Them Into Customers
Video is the most authentic medium to communicate who you are and what makes you special. Your audience can read words claiming you care; on video, however, they feel how much you care. It’s the difference between a lightning bug and lightning.
More Bang for Your Buck
Unlike a specialist subcontractor, we’re measured on the ROI of your marketing campaigns. Where photo and video vendors are reliant on maximizing their earnings on each asset through complex usage and royalty schemes, we’re able to provide you more assets from every shoot and give you the freedom to succeed with them.
Video and Photography Turbocharge Your Marketing
Grow Your Audience
Compelling custom photography grabs attention. Stop your ideal customers from scrolling past your ads and make your brand come alive on your website, in your ads, and in your brochures and other print collateral.
Turn Them Into Customers
Video is the most authentic medium to communicate who you are and what makes you special. Your audience can read words claiming you care; on video, however, they feel how much you care. It’s the difference between a lightning bug and lightning.
More Bang for Your Buck
Unlike a specialist subcontractor, we’re measured on the ROI of your marketing campaigns. Where photo and video vendors are reliant on maximizing their earnings on each asset through complex usage and royalty schemes, we’re able to provide you more assets from every shoot and give you the freedom to succeed with them.
FEATURED ON:
Success By Design
We believe you need a repeatable system to get customers.
One that will deliver sales over and over so you can quit feeling frustrated and helpless. Quit wasting time and money, and be empowered to focus on what is important to you rather than sales.