YouTube Ads That Get Results
Social Advertising
Deksia has built and launched hundreds of digital advertising campaigns, with over a million dollars in ad spend management. Combine this experience and technical know-how with our strategic approach to brand messaging, and you get campaigns that deliver truly impactful results for your business.
- Our experts will recommend the best digital advertising platform for your brand, and build a campaign that is set up to deliver results.
- Using direction from the Magnetic Marketing Plan, key messages are created as a basis for the ad content.
- Audiences are created that are most likely to resonate with your ad creative, and within your target market.
- Ads designs are built utilizing top-notch brand assets are created and sent to clients for review.
- Before launching, all tracking and reporting metrics will be established.
- Optimization events will take place on a weekly, even daily, basis.
- Marketing success will be reported in the client’s real-time dashboard.
Cold Audience Targeting
The objective of cold audience targeting is to introduce your brand to new audiences and put them into a larger conversion funnel strategy.
Often combined with lead magnets, cold audience targeting generally asks for low-risk, low-involvement actions such as a video view, pdf download, or visiting a key page.
Users who perform these desired actions are then retargeted with stronger offers and conversion actions that are further down the funnel.
Retargeting Ads
Retargeting is the process of serving ads to users who have previously interacted with your brand. Whether it is watching a video, commenting on a social post, or visiting a key page of your website.
There are multiple ways to build retargeting audiences, each with their own unique advantage and place in the conversion funnel.
Search Engine Optimization
Local SEO
Local SEO ensures that a company’s business data is accurate everywhere across the Internet. This helps to increase local map rankings and boosts customer trust.
Our service ensures your company’s data is accurate and consistently at the top of business citation sites and data aggregators, along with removing any duplicates or incorrect listings.
Additionally, Local SEO includes routine posting on their Google My Business profile. Businesses that are in a competitive location and industry should use Google My Business optimizing strategies and features like posts if they want to get an edge on their competition.
On-Page SEO
On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines.
Pages are reviewed based on top ranking factors such as:
- Page Titles
- URL Structure
- Meta Tags
- H1 Tags
- Page Content
- Inbound links
- Internal links
On-Page SEO is typically recommended before an On-Going SEO Management campaign to maximize efforts in building authority for the site.
On-Going SEO Management
Ongoing SEO management is a brand’s commitment to search engine marketing as a viable strategy for business growth.
The intention of Ongoing SEO Management is to increase online traffic that will lead to strategic business goals such as phone calls, contact form submits, or online sales.
This is achieved by increasing a website’s authority and targeting relevant keywords.
Authority is measured as Domain and Page Authority, and while there are multiple factors for how this is determined, inbound links to key pages from other authoritative websites are one of the primary contributors to the rating.
Ongoing SEO Management services include building links from relevant high-authority sites that link back to key web pages. Management also includes monitoring keyword rankings, indexing from search engines, and other key performance indicators to ensure goals are being met.
Content Marketing
Content Calendar
A content calendar is a marketing roadmap plan that outlines when specific pieces of content should be created and published based on user needs, business priorities, potential ROI, and seasonality.
In short, content calendars allow teams to determine the upcoming content marketing strategy.
Blog Creation
Blog creation involves publishing branded content on your company website.
Post topics and strategies can range anywhere from company announcements to posts created to increase online traffic from search engines.
Our team is capable of recommending relevant topics based on keyword research, as well as writing content that positions your brand as an industry thought leader.
Deksia’s blog creation services allow your company to keep website content fresh, as well as provide branded content that can be shared across your active marketing channels such as email or social media.
Email Drip Automation
Email Drip Automation involves a series of emails that tell a brand narrative, and are triggered by a key action, such as a newsletter subscription, lead magnet download, or contact form fill.
Emails are sent from a verified client domain to increase the likeliness of avoiding SPAM inbox filters.
Email open rates and click-through rates are measured to determine audience engagement and campaign effectiveness.
Email Blast Campaign
Email Blast Campaigns are a one-time
WHAT YOU CAN EXPECT
Weekly Optimization
This is not a "set it and forget it" shop. Weekly, sometimes daily audits look for new keyword opportunities, winning strategies, and areas to eliminate wasted spend.
Advanced Bidding Strategies
Our knowledge of Google's ad platform gives us the ability to leverage advanced bidding strategies. Allowing your campaigns to get the highest ROI possible.
Business Goals Not Clicks
Clicks and impressions don't pay the bills. We track and optimize for real business results, such as leads, online sales or verified phone calls.
FEATURED ON:
Products
Social Media Profile Setup (500)
- Includes Facebook, Instagram, Linkedin, or Youtube
- Images for profile and cover photo
- Integration into ad management platforms (Facebook Business Manager, Linkedin, etc)
- Proper categorization, and profile build out
Influencer Outreach (Hourly)
- Identifying and reaching out to potential influencers (individuals with their own established audience) and introducing your brand, your product, and potential next steps.
- Opportunities include: podcast appearances, product reviews, etc.