62% of users in the U.S. use YouTube daily
Some even visit several times per day, according to Statista. Meanwhile, 92% of American users claimed to use the platform weekly and 98% say they access the site monthly.
Wondering if your target audience is consuming YouTube content? The answer is likely yes.
- Visitors spend an average of 19 minutes a day on YouTube
- 80% of U.S. parents of children 11 and under say their kids watch YouTube
- One-third of internet users has watched a tutorial or how-to video this week
YouTube Demographics
As the 2nd most visited site worldwide, YouTube captures a wide range of demographic and psychographic audiences for your brand to target.
Gender:
YouTube’s current reporting structure supports the two genders (male and female) of people between 16 and 64 years.
56% of YouTube’s total users are male, while 44% are female (Hootsuite/ WeAreSocial, 2021).
Age:
As of 2021, 82% of all male adults are on YouTube, while 80% of all females access the platform in the U.S. (Pew Research, 2021).
According to a Q3 2020 report by Statista, users between 15-35 years take up the largest percentage of the total number of YouTube users by age, taking up 77%.
According to the latest Global Web Index report, 44% of Baby Boomers visit YouTube Daily.
The same report also points out that 75% of all millennials and 77% of Gen Zs visit the site on a regular (GlobalWebIndex, 2021).
What are
YouTube Ads?
On YouTube, people can discover videos in various ways (for example, by searching on the YouTube search page, clicking suggested videos on the watch page, or choosing a video from the homepage feed).
You can use YouTube to advertise more effectively to people who are searching for your product or brand.
In Google Ads, you can create compelling video campaigns with a range of video ad formats to engage customers in different ways on YouTube and across video partner sites. Available video ad formats include:
Can we just
do this in-house?
It’s true. YouTube Ads makes it incredibly easy to launch a campaign… but getting the results you want can be infuriating.
It takes hours, days, years, to understand how to maneuver these platforms to a point where you are ROI positive.
You could dedicate hours each day to learn this new platform.
Or.. you could let the experts build a profit generating machine for you.
Our Work in Action
Expert
YouTube Advertising
Management
💰 MILLIONS managed in campaign spend each year.
🤝 Certified Google Partner
🇺🇸 100% In-House Management Team
📈 Optimized for conversions that drive growth: leads, calls, online sales.
What's Included
Custom Strategy Buildout
We build a custom strategy for your business that includes:
- Keyword Research
- Advanced Audience Segmentation
- Web Development Recommendations
- Advanced Bidding Strategies
- Conversion Tracking Opportunities
Campaign Creation
Your campaigns are built by experts.
- Google Ads Account Creation
- Ad Group Creation
- Geographic Targeting
- Bidding Optimization
- Ad Extension Setup
- Conversion Tracking Setup
- Reporting Setup
Manage & Optimize For Results
We deploy proven processes that grow and scale your campaigns.
- Weekly KPI (Key Performance Indicator) Reports
- Weekly Keyword Performance Reviews
- Weekly Lead Qualification
- Performance Reviews Every 30 Days
Marketing Dashboard Integration
Not sure if your marketing dollars are driving REAL business growth?
Problem solved.
Our team works diligently every week managing, updating and reporting on your dashboards to make sure you get the best quality lead data that can benefit your business’ success.
FEATURED ON:
Get Your Custom
YouTube Ads Strategy
“Deksia’s ability to deliver results month over month allows us to grow and scale our business.”
– Dirk Bakhuyzen, Owner, Chop Tree Removal